Automotive Performance Coach
Company: Better Car People
Location: Venice
Posted on: June 28, 2025
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Job Description:
Job Description: Performance Coach – Digital Retailing &
Automotive Sales Strategy Location: Southern California | Extensive
Travel Required (16 days/month) Better Car People Proactive Dealer
Solutions (BCP PDS) is an industry leader in automotive consulting
and performance improvement. We partner with manufacturers and
dealers to drive teams toward higher levels of performance,
profitability, and growth. With cutting-edge technology, real-time
data, and proven retail strategies, our approach transforms
dealerships into modern, customer-first operations. We’re looking
for a high-energy, results-driven Performance Coach to join our
Southern California team. This is a high-impact role where you’ll
provide on-site coaching, training, and consulting to dealership
teams - helping them optimize digital sales processes, improve
customer engagement, and increase profitability. You'll be part of
a forward-thinking team shaping the future of automotive retail.
What You'll Do Client Engagement & Training Deliver dynamic,
in-person coaching on digital retailing strategies,
online-to-showroom lead flow, and modern sales practices. Guide
teams on process adoption for both showroom and internet sales,
ensuring high utilization of dealer technology platforms. Work with
all levels of dealership staff—executives, sales managers, service
teams, and BDCs—to align on performance goals and implementation.
Sales & Digital Process Optimization Help dealerships transition
from traditional to modern selling approaches by coaching on
end-to-end digital workflows, from online lead response to vehicle
delivery. Provide training on SaaS-based tools that support digital
retailing, communication automation, and performance tracking.
Build strong client relationships through ongoing support,
follow-ups, and performance reviews. Problem Solving & Consulting
Identify performance gaps and tailor solutions based on dealership
structure and customer experience goals. Collaborate with dealer
leadership to execute change management strategies and drive
measurable outcomes. Leverage insights and reporting tools to track
progress and reinforce training effectiveness. Travel & Presence
Spend a minimum of 75% of your time traveling to dealership
locations across the region and U.S. Actively engage onsite with
teams to assess, train, and support in real-time. What We’re
Looking For Location: Must live in Southern California and be
within 1 hour of a major airport. Experience: 5 years in dealership
operations, BDC, or sales management; experience with digital
retailing platforms is highly preferred. Training/Coaching:
Previous experience in training, coaching, or vendor-facing roles
supporting dealerships is a strong advantage. Communication: Strong
ability to present, influence, and build trust across all levels of
a dealership. Tech-Savvy: Skilled in using and training others on
SaaS tools that support automotive sales and service performance.
Autonomy: Self-motivated with excellent time management—able to
manage your calendar, accounts, and in-store coaching
independently. Travel Ready: Able and willing to travel at least 16
days per month. Compensation & Benefits Total Compensation:
$120,000 - $140,000/year (based on performance and coaching
effectiveness). Growth Opportunities: Expand your career in a
nationally respected organization with clear advancement pathways.
Why Join Us? At BCP PDS, you’ll be part of a team that’s shaping
the digital future of auto retail. You'll work with dealerships
that are embracing transformation—helping them modernize their
approach and connect more effectively with today’s customers. If
you’re a passionate coach who thrives on making an impact, we’d
love to hear from you. Compensation details: 120000-140000 Yearly
Salary PI1f883fb3ac52-37456-37974509
Keywords: Better Car People, Perris , Automotive Performance Coach, Sales , Venice, California
